Creating a Commercial Real Estate Blog

Using Social Media to Advertise Commercial Real Estate

There are several special qualities about social media that make it easy to include in your commercial real estate marketing routine. Most importantly, it provides an easy way for you to create a network of contacts all over the world that will help you to sell your real estate. Social media is also fun to use, which makes updating and interacting with it every day less stressful.

The important thing to remember about advertising commercial real estate on social media is that it is not easy. You need to work at it and you must to be diligent in your efforts. If you don't overestimate your outcomes and put in too much time, but instead take a practical approach to social media, then it can significantly benefit your commercial real estate ventures.

Choose Your Social Media Outlets Wisely

If you are looking for a social media site that has business professionals prepared to talk about business, your first stop should be LinkedIn. While there may be hundreds of millions of people on Facebook, it might be difficult to create a quality network of commercial real estate buyers with people who are primarily interested in sharing cat pictures.

Take some time to explore the various social media outlets and see what they have to offer. While you want to be active on as many of them as you can, you will need to determine which sites are worth the majority of your time, and which sites are only worth minimum input to gain your commercial real estate listings more exposure.

Share Relevant Information

Whenever you post anything on social media, it is important to keep it relevant to your real estate listings. While branching off into personal conversations with some of the people in your professional network is excellent for strengthening the bonds with those professionals, it is critical to keep your social media presence focused on selling real estate, and not deviate into too personal areas.

When you share information on your social media pages, make sure it is either relevant to the commercial real estate industry, or directly relevant to your listings. Answer all questions that are posted about your listings and look for opportunities to promote your listings in social media groups and communities.

Utilize Each Social Media Platform To Its Fullest

With social media you can run a blog that allows you to post all kinds of information about your business and your listings, and you can also post videos about your listings for free on video hosting sites, and then host those videos on your blog or share them online. The key to advertising your properties on social media is to make full use of everything it has to offer.

Most people shy away from the idea of making videos about their properties that feature themselves or their voice and posting them online, but there is a potential for millions of buyers to be reached by just the investment of a basic camera and a free video hosting account. Put in the effort to make your videos look as nice as possible and you will be surprised at the results you get. Get feedback from people you know are sympathetic but able to be critical, and you will get maximum bang for your buck.

Remember To Be Interactive

The key to social media success is to interact with the people who reach out to you, and to initiate conversations with other people as well. Do not just sit back and wait for people to start posting questions or comments on your social media pages. Instead, visit other blogs and post positive comments or questions. Get involved with discussions in social media groups and start establishing yourself as a sociable professional.

If you put together a great social media presence but then do not actively initiate contact with others, your success will be limited. Starting conversations with people who say they are looking to buy commercial real estate, or involved in complementary industries, is the first step towards creating a valuable social media profile.

Stay Active Every Day

Selling commercial real estate is a seven-day a week job, and so is maintaining a successful social media presence. Each day, you need to make time to update your social media pages, respond to comments and reach out to others. Nothing slows the momentum of your social media presence more than inactivity, even when that inactivity happens on the weekends.

Social media is a great way to advertise commercial real estate because it is a free platform and allows you to directly interact with people who may be interested in what you have to offer. By creating a solid social media presence and using that to its maximum potential, you are giving yourself an advantage over your competition and you are developing a special and powerful professional network.

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